WINOL - ONE DAY TO GO!

Winol (http://www.winol.co.uk) launches tomorrow at 5pm. All students please watch it online and use facebook and any social media you have to make sure people look at the bulletin and view the site. Well done for putting the fashion gallery on the front page... that looks great... and the crime story about the bitten nose is fantastic - well done Rob. Here are the pre-launch circulation stats, just using Alexa rankings. Ben - we need a graph doing on the wall...


WESTMINSTER NEWS ONLINE WNOL - 3,895 (much bigger potential audience)

WESSEX SCENE - 1,888 (Soton Uni SU news magazine - much bigger potential market)

WINOL - 966 ('000 - prelaunch traffic on the main domain winchesterjournalism.co.uk)

HAMPSHIRE CHRONICLE - 831

BASINGSTOKE GAZETTE - 759

We already have much bigger traffic than any comparable student media, despite our smaller 'home' market. It makes me think we can start attacking Southampton University and Solent with stories about those places as well... and lucky dates punters... hmmm. One for Ben to think about. We don't want to break the link with the audience. And even in pre-production we are already on the heels of the Hampshire Chronicle. I reckon we can overtake then maybe even in launch week. The Basingstoke Gazette is well within our reach as well.

The Echo will be more of a stretch (it is in the top 100,000) but that's not comparing like with like because of the massive catchment area - maybe five million potential readers instead of 5,000. So you are achieving a very high penetration of a small market. But you may already be beating say the Daily Telegraph (just on the campus) with your production traffic alone. All this I think is gold for your critical review. Can somebody go and ask the newsagent on campus what the sales of various papers are on the site, so we can start boasting that we are outselling The Guardian, the Daily Mailm etc on campus... This is the kind of pro talk that will give you a massive edge in an interview for a job - readers, audiences, markets, fast-accurate-fair, banging out lots of stories, getting angles... etc. Let's have the circulaztion figures up on the wall in graph form and have our launch party when we overtake the Hampshire Gazette.

WINCH UNI - 190